Editorial product · Full-stack
MIAWSEO — Michiteca
A full-stack editorial product that makes a deep catalog intuitive through wayfinding, narrative, and moderated community. UX and development, end to end.
- Contribution
- Product direction, information architecture, experience design, and full-stack implementation.
- Focus
- Next.js 15 · React 19 · TypeScript
01 / The challenge
Understand the business before designing the solution.
MIAWSEO is a self-initiated product transforming editorial content about cats into an experience of discovery, orientation, and community.
Organize a deep catalog without losing context and enable public contributions without compromising content quality.
02 / The approach
A clear direction for product, experience, and operations.
- 01
Use a metro network as the orientation and discovery system.
- 02
Give every breed its own narrative inside a consistent architecture.
- 03
Integrate community participation with validation and moderation before publishing.
03 / What I delivered
From product judgment to a solution the team can use.
- Michiteca with search, stations, and breed routes.
- Twenty editorial exhibitions generated from typed data.
- Contribution flow and media moderation panel.
04 / The product
The experience in context.
05 / Outcome
What the project put in place.
- A complex catalog transformed into a recognizable spatial experience.
- An architecture connecting editorial content and community participation.
Principles applied
- Wayfinding as product.
- Narrative inside the system.
- Community with moderation.
06 / Technology
A stack selected for the solution.
- Next.jsNext.js 15
- ReactReact 19
- TypeScriptTypeScript
- Next.jsApp Router
- Next.jsRoute Handlers
- CSSCSS
- Local persistence
07 / Repos and links
Where to review the project.
Next step