Ecommerce Product Builder
Strategy, UX, Shopify, and AI turning opportunities into real products.
Ecommerce UX · CRO
Coherent UX built around CRO.
Web Development
Architecture, components, and data turned into measurable interfaces.
01 / Selected work
Strategy, design, and execution brought together in one portfolio.
I turn AI workflows into operable, auditable systems: verifiable memory in Git, cross-platform continuity, and handoffs that don’t rely on remembering the chat.
An AI website builder where a business goal becomes a structured, editable page. AI proposes, the person decides — from idea to publish, with no black box.
End-to-end ecommerce leadership: Shopify storefront, acquisition, analytics, and applied AI connected into an experience that converts and the team can operate.
A full-stack editorial product that makes a deep catalog intuitive through wayfinding, narrative, and moderated community. UX and development, end to end.
An interactive guide that makes wine approachable with search, filters, and progressive profiles. Editorial UX focused on clarity, discovery, and enjoyment.
02 / Professional impact
More than 8 years across web development, AI development, ecommerce, product, and digital delivery.
Δ3×CR
CRO · UX
ROAS lift from a consolidated, CRO-focused UX strategy.
≈11×ROAS
HP Inc.
Integrated, omnichannel commercial strategy.
>$1MMXN
Paid media
Monthly budget managed.
+8 years
Professional experience
One stack: web and Shopify development, UX/CX for CRO, and paid media.
03 / Capabilities
A solid stack for every digital need of your business.
I build Shopify stores that sell and that your team can run on its own: storefront, themes, and apps shaped around the business.
I find where sales leak and redesign the experience so more visits become purchases. Driven by evidence, not opinions.
I put AI to real work: copilots and agents with your data, your permissions, and human control, wired into daily operations.
I build the whole product, from idea to deploy: front, back, integrations, and APIs that hold up in the real business.
Web development
Storefronts, product, and web development.
Applied AI
Agents, copilots, and guarded assisted development.
Paid media
Acquisition, measurement, and campaign optimization.
APIs and infrastructure
Data, deployment, measurement, and business-connected backends.
04 / Diagnostic for decision
I detect where conversion is leaking, prioritize the highest-impact improvement, and turn diagnosis into actions your team can operate.
Symptoms I see often
How I solve it
05 / Profile
Chief Ecommerce Manager · WU Nutrition / Come Verde
I work with direction and delivery so ideas do not stop at a presentation and become an experience the team can use, measure, and improve.
