- 8+ years
- in online sales, digital ads and web development
- 5
- products of my own, MADRE and AHP+ among them
- 9
- projects told in detail, including what did not go well
Brands I have worked with
Artificial intelligence · already in use
I build AI tools, and four are already in use.
Besides running online sales, I build AI tools. I decide what information they use, what they can do and how they look, and I test them before putting them to work. Two serve customers and two help me code faster.
They serve customers
They help me build
- MADREVersion 0.5.2An app where four AI assistants code on the same project without getting in each other’s way. It remembers what was decided and changes nothing without your permission.
- AHP+Version 1.4.1A set of open rules (a protocol) so one AI assistant can pick up the work where another left it, on any computer.
My main product · Free
Your AIs finally talk to each otherand all of them remember your project.
MADRE opens a room in your browser where Codex, Claude Code, Gemini CLI and OpenCode read the same conversation and hand work to each other. The project memory stays on your machine. The agents only edit your code when you raise their permission. It is free and open source.
- They work in the same conversation.Codex, Claude Code, Gemini CLI and OpenCode read the same messages.
- None of them starts from scratch.Each assistant gets what was said before, and MADRE keeps what was already decided.
- Nothing changes without your say.Before they can edit files, you have to type the project name. Every change can be undone.
- You spend less on AI.In a test it saved 496,894 tokens (the unit AI services charge by) over seven turns.
npx @jossuealcala/madre startMore of my products
I also built AHP+, Bloqio Builder, Daniela and Miawseo.
In private beta
Bloqio Builder
You tell it what you sell and it builds a tidy page you can review and keep editing.
Live on wunutrition.com
Daniela
She answers your customers at any hour, recommends products from your catalog at their real price and adds them to the cart.
Cat photos: Wikimedia Commons, under free licenses (CC BY, CC BY-SA and public domain). Author and license of each photo in the Miawseo repository.
Own project
Miawseo
A cat-breed museum you explore like a metro network, with a community photo wall.
Videos
Watch MADRE at work. Recorded on a computer with MADRE installed.
Ad · 30 s
The main points of MADRE in 30 seconds.
Vertical · 45 s
How it remembers each project and protects your files.
Demo · 1 min
Four assistants build an app and a module.
Services and other products
I also make online stores, websites and tools for your business.
- Smart chatbotsYour customers get an answer at any hour, with your store’s real products, prices and orders.
- ConsultingI help you decide what to do with your online store before you spend on building something new.
- Web DevelopmentYour online store or website, built to sell and easy to maintain.
- Applied AIA task your team repeats every day, handled with AI and with a person who reviews the result.
Consulting
I help you decide before you spend on something new.
Before paying for a new store or more ads, it helps to know what is failing. I look at your online sales as a business owner, a marketer and a developer, and tell you where I would start.
01 · One call
Diagnosis
We go over your business on a call, with your numbers at hand. When we hang up you know what to change first and what can wait.
02 · In writing
Review with a plan
I review your store, your ads, what you are measuring and how fast your site loads. You get in writing what to do first, what later and what you do not need to do.
03 · Follow-up
Ongoing support
I meet with your team every so often to review results, make decisions and sort out whatever is stuck. That way you do not need to hire someone full time.
- Shopify and your online store
- Turning more visits into sales (conversion)
- Ads, and which ones actually bring sales
- Getting found on Google (SEO)
- Selling on Amazon and Mercado Libre
- Using AI in your team
An example: the La Carnicería Virtual diagnosis
Free · in the chat
Is your site losing sales? Check it for free in 2 minutes.
My assistant Jossue AI reviews your site’s home page and gives you a score. It also tells you the 3 things costing you the most sales, ordered by priority. It is delivered right here in the chat.
All you need is your name, your email and your site’s address.
Work
Projects I have worked on.
01 · Supplement store · ShopifyWU NutritionI run online sales for a client, a supplement brand. That includes the store, the advertising that brings visitors, the numbers that show what works, and the AI assistant that helps sell. I set it up so their team can run it without depending on me.
Read the case
02 · Food brand · GrowthCome VerdeI work with a food brand on how it speaks, where it advertises, how it sells on Amazon and Mercado Libre, and which part of that work AI can take. The goal is to plan all of it together instead of each area on its own.
Read the case
03 · Store diagnosisLa Carnicería VirtualI reviewed an online butcher shop top to bottom to find why people came in and did not buy. I delivered a list of fixes ordered by how much each one helps sales.
Read the case
04 · Two apps for selling moreBloqio CRO Apps — Prometeo / HermesTwo apps any Shopify store can install: an announcement bar at the top for promotions, and a buy button that stays visible while people scroll down the page.
Read the caseHow I work
How I run a project with you.
- 01Understand
We talk about what you want, what you have today and what is holding you back.
- 02Propose
I tell you what I would do and how it will look before building anything.
- 03Build
I make the store, the page or the tool and leave it working.
- 04Check
I test it and show you how it turned out before calling it done.
Jossue AI
Rather just ask?
My assistant answers right away.
It knows my products, my projects and how I work. If you like, leave your details with it and I will write to you.
Could your business sell more online? I will tell you where I would start.
Tell me what you sell and where customers drop off. Within one business day I reply with the first thing I would do. Sometimes that is a new store or a chatbot, and sometimes it is a small change that costs nothing to build.