Food brand · Growth
Come Verde
I work with a food brand on how it speaks, where it advertises, how it sells on Amazon and Mercado Libre, and which part of that work AI can take. The goal is to plan all of it together instead of each area on its own.
- Work for a brand
- type of project
- Meta Ads · Google Ads
- main tools
- 5
- real screenshots of the project
01 · The challenge
What was going on
Context
Come Verde sells healthy snacks in physical stores and on marketplaces. The logic there is different from running your own store: what matters is that people remember you at the supermarket and that the product leaves the shelf, not just that they click an ad.
The problem
Get brand, advertising, and measurement to agree on three things: that people remember you, that the product sits where they look for it, and when in the day it gets eaten. Without reducing all of it to how many sales yesterday’s ad closed.
My part
I handle the ecommerce and media side, coordinate with their brand and commercial teams, and build the systems used to plan, launch, and learn from every campaign.
02 · How I solved it
How I decided to solve it
- 01
Separate three things that usually get mixed: building the brand, pushing a specific promotion, and selling on marketplaces.
- 02
Advertise where the product is actually on the shelf, and in the season when people eat it.
- 03
Use AI to speed up the repetitive parts, such as briefs, ad variants and summaries, inside a strategy the team defines.
03 · What I made
What got built
- The handbook for how digital advertising gets done, so it does not depend on who is around that month.
- Guides by campaign type, which channel serves which purpose, and who the customer is.
- A dashboard showing what is working, what is being tested, and what we learned.
04 · Charts
The numbers as charts
CV-MIX
Digital budget layers
Way of Work investment framework — methodological shares, not amounts.
CV-ROL
Brand → AI → Media flow
Claude executes against guardrails; human validation is a checkpoint, not an afterthought.
CV-MED
Measurement across three horizons
Useful substitutes when in-store ROAS is not visible in ad platforms.
05 · The product
Explore the project
01 The homepage works campaign and availability at once: featured product on top and a reminder of where else you can buy.
02 One photographic treatment across every product, so the brand reads consistently on a digital shelf.
03 The product page answers the real question in this category: what is in it, what is not, and why.
04 The store finder connects digital to the shelf: the sale also happens off the site.
05 On a phone the campaign is still the first thing, which is where most of the traffic lands.
06 · How it turned out
What changed in the end
A way of working built for shelf products, not copied from an online store.
It became clear who decides what across brand, media, and commercial.
What I would not compromise on
- First be remembered; fine-tune the ad after.
- Do not advertise where the product is not.
- AI speeds up the work; it does not decide the strategy.
07 · Technology
What it is made with
- Meta AdsMeta Ads
- Google AdsGoogle Ads
- YouTubeYouTube
- TikTokTikTok
- Amazon Ads
- Mercado Libre Ads
- OdooOdoo
- ClaudeClaude
- Google DriveGoogle Drive
- Looker StudioLooker Studio
More cases
Other projects you can review
La Carnicería VirtualI reviewed an online butcher shop top to bottom to find why people came in and did not buy. I delivered a list of fixes ordered by how much each one helps sales.See the case
MIAWSEO — MichitecaA site about cat breeds where you move around like on a metro: lines, stations, and routes. People can contribute, but nothing publishes without review. I designed and coded all of it.See the case
VineríaA guide for choosing wine without knowing about wine. You search, filter by what you like, and each entry tells you more only if you want to keep reading.See the case
Want something like this for your business?
If you sell in physical stores and online and each channel goes its own way, they can be planned together.