Jossue AlcaláCreate and Build

Shopify strategy · UX/CRO

La Carnicería Virtual

A comprehensive Shopify storefront analysis translating experience, performance, and measurement friction into an optimization roadmap.

Contribution
I led the UX/CRO, performance, technical SEO, measurement, and Shopify architecture analysis, then translated findings into an actionable sequence.
Focus
Shopify · Liquid · Chrome DevTools
Store health auditLa Carnicería Virtual

01 / The challenge

Understand the business before designing the solution.

La Carnicería Virtual had a broad catalog, a strong commercial proposition, and clear opportunities to improve speed, discovery, and purchase confidence.

Prioritize improvements with operational and commercial relevance without forcing an unnecessary redesign or confusing technical signals with business outcomes.

02 / The approach

A clear direction for product, experience, and operations.

  1. 01

    Review home, collection, product, cart, and technical layers as one experience.

  2. 02

    Connect visible behavior, network resources, field and lab data, and theme structure.

  3. 03

    Order opportunities by impact, effort, and operational dependency.

03 / What I delivered

From product judgment to a solution the team can use.

  • UX, performance, SEO, and measurement opportunity map.
  • Impact and effort prioritization.
  • A 30/60/90 roadmap for quick wins, structural improvements, and larger initiatives.

04 / Signals

Evidence translated into visual reading.

LCV-PRI

Published finding priority

Distribution of annotations shown in this case, not the full audit inventory.

  • Critical1

    PERF-01 · mobile LCP.

  • High4

    UX-02 (×2), UX-01, SEO-02.

  • Medium2

    UX-04, UX-05.

Editorial count of published markers; no sales-loss estimate.

LCV-LCP

Mobile LCP: field vs lab

Keeping CrUX and Lighthouse separate avoids treating lab as a field substitute.

3.6sCrUX (field)May 19–June 15, 2026.
16sLighthouse (lab)Lab condition on June 16, 2026.
Both signals are public in this case; no commercial figures are published.

LCV-RDM

30 / 60 / 90 roadmap

Work sequence proposed from impact and effort.

  • 0–30 days35%

    Quick wins: widgets, PDP trust, schema.

  • 30–60 days35%

    Collection discovery and homepage weight.

  • 60–90 days30%

    Theme debt, tracking, and structural performance.

Relative roadmap emphasis; not approved spend.

06 / Outcome

What the project put in place.

  • An optimization plan focused on mobile speed, catalog discovery, and confidence.
  • A clear sequence turning technical analysis into product decisions.

Principles applied

  • Prioritize before redesigning.
  • Connect technology and experience.
  • Design for decision-making.

07 / Technology

A stack selected for the solution.

  • ShopifyShopify
  • ShopifyLiquid
  • ChromeChrome DevTools
  • PageSpeed InsightsPageSpeed Insights
  • ChromeChrome UX Report
  • ChromeLighthouse
  • Google Analytics 4GA4
  • Google Tag ManagerGTM
  • Meta AdsMeta Ads
  • Google AdsGoogle Ads

Next step

Let’s shape a clear, prioritized, and executable Shopify optimization strategy.

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